{ "_id": "6a1018f1acfb0bcc41c85ca5", "Package": "ELMSO", "Type": "Package", "Title": "Implementation of the Efficient Large-Scale Online Display\nAdvertising Algorithm", "Version": "1.0.1", "Date": "2020-1-17", "Authors@R": "c(person(\"Courtney\", \"Paulson\", email = \"courtneypaulson@suu.edu\", role = c(\"aut\", \"cre\")),person(\"Lan\", \"Luo\", role=\"ctb\"),person(\"Gareth\",\"James\",role=\"ctb\"))", "Maintainer": "Courtney Paulson ", "Description": "An implementation of the algorithm described in \"Efficient\nLarge- Scale Internet Media Selection Optimization for Online\nDisplay Advertising\" by Paulson, Luo, and James (Journal of\nMarketing Research 2018; see URL below for journal\ntext/citation and\n\nfor a full-text version of the paper). The algorithm here is\ndesigned to allocate budget across a set of online advertising\nopportunities using a coordinate-descent approach, but it can\nbe used in any resource-allocation problem with a matrix of\nvisitation (in the case of the paper, website page- views) and\nchannels (in the paper, websites). The package contains\nallocation functions both in the presence of bidding, when\nallocation is dependent on channel-specific cost curves, and\nwhen advertising costs are fixed at each channel.", "License": "GPL-3", "URL": "", "Encoding": "UTF-8", "RoxygenNote": "6.1.1", "NeedsCompilation": "no", "Packaged": { "Date": "2026-05-14 19:38:30 UTC", "User": "root" }, "Author": "Courtney Paulson [aut, cre], Lan Luo [ctb], Gareth James [ctb]", "Repository": "https://cranhaven.r-universe.dev", "Date/Publication": "2026-05-14 12:02:00 UTC", "RemoteUrl": "https://github.com/cranhaven/cranhaven.r-universe.dev", "RemoteRef": "package/ELMSO", "RemoteSha": "6858dedf6544d37e739b52592b258f9ec61376e6", "RemoteSubdir": "ELMSO", "MD5sum": "57bfdf459063837b191db608eba7def1", "_user": "cranhaven", "_type": "src", "_file": "ELMSO_1.0.1.tar.gz", "_fileid": "2c0b13e5bbe2ee56c4a282de3b9f3f3d55e074742a36a8c6dc10d962ef25ace6", "_filesize": 90579, "_sha256": "2c0b13e5bbe2ee56c4a282de3b9f3f3d55e074742a36a8c6dc10d962ef25ace6", "_created": "2026-05-14T19:38:30.000Z", "_published": "2026-05-22T08:50:57.207Z", "_distro": "noble", "_jobs": [ { "job": 77347090732, "time": 94, "config": "linux-devel-x86_64", "r": "4.7.0", "check": "OK", "artifact": "7003174563" }, { "job": 77347090903, "time": 108, "config": "linux-release-x86_64", "r": "4.6.0", "check": "OK", "artifact": "7003178595" }, { "job": 77347091165, "time": 69, "config": "macos-oldrel-arm64", "r": "4.5.3", "check": "OK", "artifact": "7003177925" }, { "job": 77347091133, "time": 67, "config": "macos-release-arm64", "r": "4.6.0", "check": "OK", "artifact": "7003175481" }, { "job": 77347090639, "time": 214, "config": "source", "r": "4.6.0", "check": "OK", "artifact": "7003140744" }, { "job": 77347090351, "time": 85, "config": "wasm-release", "r": "4.6.0", "check": "OK", "artifact": "7156553709" }, { "job": 77347090672, "time": 75, "config": "windows-devel", "r": "4.7.0", "check": "OK", "artifact": "7003169912" }, { "job": 77347091383, "time": 55, "config": "windows-oldrel", "r": "4.5.3", "check": "OK", "artifact": "7003161107" }, { "job": 77347090736, "time": 59, "config": "windows-release", "r": "4.6.0", "check": "OK", "artifact": "7003162563" } ], "_buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619", "_status": "success", "_host": "GitHub-Actions", "_upstream": "https://github.com/cranhaven/cranhaven.r-universe.dev", "_commit": { "id": "6858dedf6544d37e739b52592b258f9ec61376e6", "author": "GitHub Action ", "committer": "GitHub Action ", "message": "Add ELMSO to CRANhaven, because archived on 2026-05-14 12:02:00 +0000\n", "time": 1778760120 }, "_maintainer": { "name": "Courtney Paulson", "email": "courtneypaulson@suu.edu" }, "_registered": true, "_dependencies": [ { "package": "R", "version": ">= 3.4.0", "role": "Depends" } ], "_owner": "cranhaven", "_selfowned": true, "_usedby": 0, "_updates": [ { "week": "2026-20", "n": 1 } ], "_tags": [], "_topics": [ "archived", "packages", "r-universe" ], "_stars": 5, "_contributors": [ { "user": "henrikbengtsson", "count": 183, "uuid": 1616850 } ], "_userbio": { "uuid": 161993010, "type": "organization", "name": "cranhaven", "description": "CRANhaven - Repository for Recently Archived CRAN Packages" }, "_downloads": { "count": 147, "source": "https://cranlogs.r-pkg.org/downloads/total/last-month/ELMSO" }, "_devurl": "https://github.com/cranhaven/cranhaven.r-universe.dev", "_searchresults": 4, "_rbuild": "4.6.0", "_assets": [ "extra/citation.cff", "extra/citation.html", "extra/citation.json", "extra/citation.txt", "extra/contents.json", "extra/ELMSO.html", "manual.pdf" ], "_realowner": "cpaulson-suu", "_cranurl": false, "_releases": [ { "version": "1.0.0", "date": "2018-09-03" }, { "version": "1.0.1", "date": "2020-01-18" } ], "_exports": [ "ELMSO", "ELMSO.fixed", "reach.ELMSO", "reach.ELMSO.fixed" ], "_help": [ { "page": "ELMSO", "title": "Main ELMSO Function", "topics": [ "ELMSO" ] }, { "page": "ELMSO.fixed", "title": "Fixed ELMSO Function (fixed advertising costs, no cost curve)", "topics": [ "ELMSO.fixed" ] }, { "page": "reach.ELMSO", "title": "Calculating Reach from Main ELMSO Function", "topics": [ "reach.ELMSO" ] }, { "page": "reach.ELMSO.fixed", "title": "Calculating Reach from Fixed ELMSO Function", "topics": [ "reach.ELMSO.fixed" ] } ], "_rundeps": [], "_score": 1.6989700043360187, "_indexed": false, "_nocasepkg": "elmso", "_universes": [ "cranhaven" ], "_binaries": [ { "r": "4.7.0", "os": "linux", "version": "1.0.1", "date": "2026-05-14T19:40:17.000Z", "distro": "noble", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "c1aa88d7b11726c3e9d2c52ca0174e71a940c603a1e3424360670444f2a2d715", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.6.0", "os": "linux", "version": "1.0.1", "date": "2026-05-14T19:40:30.000Z", "distro": "noble", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "9e6c58cc8d6650f378d2aad509e7f5b442d9353605a987175000b3084aaf0bd6", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.5.3", "os": "mac", "version": "1.0.1", "date": "2026-05-14T19:40:30.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "97650fe6801ab66d7e5fcabaebae897808f82d5b22bb2c47cd385fdf4f8f97a4", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.6.0", "os": "mac", "version": "1.0.1", "date": "2026-05-14T19:40:23.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "9fe0af482aee519377e02087f9f70968c7a7ba3a91c90e90a4e4e7dcb9072198", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.7.0", "os": "win", "version": "1.0.1", "date": "2026-05-14T19:40:00.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "2635f9464a4cdb3cf33476c05ffb246926f76b23e476f97e93a55f6b323c855b", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.5.3", "os": "win", "version": "1.0.1", "date": "2026-05-14T19:39:34.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "a57ff17a904b65adacbead61e966bc39d86504c1e648dce60b6ca2ae1e04537d", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.6.0", "os": "win", "version": "1.0.1", "date": "2026-05-14T19:39:38.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "e2289d4c10ae72292dbf582455f98d31e1fee1cadab4101f62f2fa8acd298433", "status": "success", "check": "OK", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" }, { "r": "4.6.0", "os": "wasm", "version": "1.0.1", "date": "2026-05-22T08:50:36.000Z", "commit": "6858dedf6544d37e739b52592b258f9ec61376e6", "fileid": "1102cd4db32b1e0de314748545d516eacaf222a5ae3943a7c65d48ce0cf2f1f3", "status": "success", "buildurl": "https://github.com/r-universe/cranhaven/actions/runs/25881204619" } ] }